How Genpro Modernized Logistics with Cleo

EXECUTIVE SUMMARY

Genpro, a premier 3PL provider, migrated from an on-premises infrastructure to Cleo Integration Cloud (CIC) to enhance scalability and real-time visibility across its expansive carrier network. By transitioning to a cloud-native ecosystem in under 4 months, Genpro successfully streamlined the management of over 25,000 contracted carriers and 100,000 annual shipments. This transformation—supported by Cleo’s Transaction Monitoring & Management (TM&M)—minimized internal IT overhead while delivering unprecedented transparency into API and EDI data movement.

KEY PERFORMANCE OUTCOMES

• Rapid Cloud Migration: Successfully transitioned mission-critical on-premises systems to a live cloud environment in less than 4 months, ensuring zero operational disruption during the scaling phase.

• Unprecedented Data Visibility: Achieved total transparency into real-time data movement, particularly within API integrations, which was previously unattainable with legacy on-premises tools.

• Optimized Labor Allocation: Leveraged Cleo’s TM&M team to manage complex transaction monitoring and error resolution, allowing Genpro to reduce its reliance on internal technical staff.

• Standardized Partner Onboarding: Streamlined and standardized the integration framework to enable faster, more efficient onboarding of new trading partners and carriers.

• Infrastructure Cost Reduction: Lowered overall IT costs by eliminating the maintenance of physical on-premises hardware and reallocating resources toward innovative predictive analytics and routing.

INTRODUCTION

Established in 1989, Genpro Inc. is a leading national freight broker, specializing in refrigerated produce and food and beverage industries. Managing over 100,000 shipments annually across all lower 48 states, Genpro has accomplished more than 2.5 million shipments and over 2 billion miles with service levels exceeding 96%.

Emphasizing a tech-driven, adaptive approach, Genpro leverages real-time market intelligence for full transparency in service levels, pricing, availability, and market trends. Genpro's key services encompass Truck Load, Less Than Truckload, Intermodal, with a specialized focus on temperature-controlled environments.

This commitment to innovative logistics solutions and a diverse, passionate team culture positions Genpro as a forerunner in driving the future of the transportation and logistics sector.

Business Need

For years, Genpro was using an on-premise integration solution. While it proved beneficial for Genpro’s initial needs, the 3PL knew that if it wanted to remain competitive in the rapidly evolving logistics industry, it needed to scale. Genpro outlined a list of desired features and objectives for its next integration solution, detailing the specific capabilities and goals it aimed to accomplish with this new technological advancement.

Some of the requirements and goals Genpro came up with included:

• Publicly hosted cloud solution

• Agile technology for scaling business

• Enhanced data visibility

• Simple network configuration

The 3PL also wanted to outsource some of its integration responsibilities. This was largely due to the company aiming to scale its operations, while simultaneously wanting to cut down its internal infrastructure and support needs. This would enable the 3PL to become more agile as demand for its business grew. These specifications led Genpro to explore viable cloud integration options and service approaches.
 

IT Challenges

As Genpro continued to grow, the company identified key areas in its IT infrastructure that required advancement. The primary challenge was enhancing the scalability of its on-premises integration solution to align with the company's expanding scale of operations, which involves managing relationships with over 25,000 carriers and handling more than 100,000 shipments annually.

Additionally, Genpro faced complexities integrating diverse platforms and data sources, essential for providing real-time order tracking to customers. These IT challenges highlighted the need for a more cohesive and flexible digital ecosystem, capable of adapting rapidly to changing demands and increasing transaction volumes.

However, these challenges brought forth several concerns:

• Enhanced Data Visibility
  The need to improve transparency in data movement, particularly with APIs, and in integration data critical for reporting.

• Digital Ecosystem Optimization
  Simplifying a complex network of integrations across diverse platforms and partners to create a more streamlined digital framework.

• Agility and Scalability Improvements
  Upgrading internal infrastructure and support to enhance adaptability and scalability in line with the increasing operational demands.
   

The Solution

Cleo Integration Cloud and Transaction Monitoring & Management

Genpro's choice to transition to Cleo Integration Cloud (CIC) marked a significant turn in its technological journey. The impact on operations and performance was evident. Genpro's CIO praised CIC for offering unprecedented data visibility, a key factor in enhancing operational efficiency.

Integral to this success was the collaboration with Cleo’s Transaction Monitoring & Management (TM&M) team, including critical support from longtime Cleo technology partner, The Persimmon Group. The TM&M team adeptly manages Genpro’s customer transactions and integrations, providing detailed performance reporting and effective communication.

This partnership has yielded significant benefits for Genpro:

• Streamlining and standardizing integrations

• Scaling operations to meet demands

• Efficient onboarding of new trading partners

• Infrastructure optimization

• Effective error resolution

By minimizing its reliance on internal resources (technology, labor, etc.), Genpro has reduced its overall costs while increasing supply chain efficiency, simplicity, and scalability.

LOOKING FORWARD

Genpro is set to further transform its operations by deepening its engagement with Cleo's products and services. Future plans include:

1. Implementing and refining predictive analytics to improve demand forecasting, optimized routing, capacity planning, and risk management.

2. Digging deeper into supply chain data to improve decision-making and measure performance.

3. Automating tasks to increase order accuracy, efficiency, and ROI.

4. Increasing reliance on Cleo’s TM&M team to minimize internal infrastructure and support, as well as streamline operations.

Through this partnership, Genpro aims to innovate its workflows and deliver faster, more accurate services, leveraging Cleo's cutting-edge features to benefit both its operations and its customers. With Cleo Integration Cloud, Genpro is positioned for limitless innovation and growth.