Why Digital Ecosystems are Driving Digital Transformation

Adam Hughes
Forward-thinking enterprises are establishing digital ecosystems to build connections, drive transformation, and improve business outcomes.

From application integration to enterprise integration and everything in-between, it’s no secret that enterprises need an integration strategy in order to succeed. However, the truth is that there is an impactful difference between good integration and bad integration. What if we told you that difference can affect your bottom line by as much as $500,000 a year? 

That’s right, a half-million dollars. That’s just how critical the secure and reliable exchange of data is to your enterprise, and just one of many reasons to ensure your integration processes are running efficiently. Connected digital ecosystems are necessary in order to build connections, drive transformation, and improve business outcomes. An enterprise that has all its business processes running smoothly is one that is going to take advantage of all that digital transformation has to offer. 

A digital ecosystem is more than the flashy new buzzword in enterprise IT. A digital ecosystem is a dynamic, interconnected network that necessitates reliable communication among customers and trading partners. Ecosystem integration allows enterprises to leverage new and legacy technologies – and build automated processes around them – to continually grow a business.

A digital ecosystem consists of trading partners, applications, suppliers, customers, third-party data service providers, and all their respective technologies. An integrated digital ecosystem enables organizations to create end-to-end business flows from the “outside-in” by combining B2B, application, and data integrations to the entire business network.

Digital ecosystems put you in a position to focus on driving business value by eliminating frustrations with outdated, legacy B2B solutions. You want your relationships with your customers to always be better today than they were yesterday. A digital ecosystem adds true value to those relationships and consistently helps you meet customer SLAs, quickly surface exceptions, and provide fast remediation to ensure your business stays on track.

A single, modern solution gives you the tools as a complete and independent platform that spans all integration use cases to deliver automated tools and intuitive controls to build, operate, and govern B2B, cloud, application, and big data integration solutions. The result: Your critical business data flows are improved throughout your digital ecosystem in a modern, frictionless way. 

Example of a Digital Ecosystem

To better understand the fundamentals of a digital ecosystem and its meaning to a business, let’s look at one in context of a healthcare organization. A digital healthcare ecosystem comprises every touchpoint on the journey to patient care.

A modern ecosystem integration solution for healthcare organizations enables these organizations to maintain industry and governmental compliance requirements by securely connecting and integrating data to keep pace with the ever-growing need for privacy, security, and data governance. Ensuring those things means healthcare companies must be able to flexibly connect their ecosystems of providers, patients, government organizations, and financial partners. Thus, a healthcare organization with an integrated digital ecosystem must support any connectivity requirements with protocol depth and preconfigured connections to easily onboard all these other businesses, facilities, and partners.

Patient confidentiality also is critically important, and a digital ecosystem enables healthcare organizations to track, report, log, and control sensitive medical, pharmaceutical, and patient data. An integrated healthcare ecosystem, then, ensures organizations have the documentation and the audit capabilities to easily comply with HIE, HIPAA/HITECH, Meaningful Use, Omnibus Final Rule, and other mandates.

Three Ways Digital Ecosystems Drive Value

Digital ecosystems enable enterprises to drive business processes more efficiently in a fully manageable manner. Here are the top three ways that digitally integrated ecosystems drive value.

1. Create New Sources of Revenue

Digital ecosystems drive new revenue streams through consolidated ecosystem integration, with which organizations can track and analyze comprehensive data flowing through the business and use it to create new products and services. Such integration not only strengthens current revenue-generating processes it also creates value-added services for new revenue channels.

2. Lower Costs Through Improved Business Processes

Companies that have embraced digital transformation and ecosystem integration platforms are also finding measurable cost savings. Besides improving workflow efficiency, end-to-end integration improves your working relationships with customers and partners, and reduces operational costs due to automated data processes and business-wide efficiency.

3. Increase Speed of Technology Adoption

An ecosystem integration strategy enables enterprises to fully embrace new technology in ways that were previously cumbersome. Now, companies can take advantage of modern cloud services and SaaS solutions rather than rely on outdated legacy software that cannot keep up with the pace of the enterprise today. 

A Digitally Transformed Future

In order to better serve customers, drive revenue, and get ahead of the competition, an enabled ecosystem puts businesses in a position to win more business. When companies reap the rewards that come from a digital transformation strategy and digital ecosystem environment, it is because they were sure to carefully plan and roadmap their vision to drive business.

A recent survey of 100 IT decision-makers shows the gap that exists between the strategies and solutions that are required to support the enterprise in 2019. New business demands – many brought by outside forces – are putting additional pressure on organizations to leverage better ecosystem integration solutions. Check out the survey report to see how other IT pros are managing and how they are looking to transform their businesses through a digital ecosystem.

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