CIC Demo: Leveraging APIs for Real Time Integrations Live Demo Webinar

This session, led by Cleo executives Tushar Patel and Brian Cooper, outlines the strategic shift toward API integration within the supply chain. The discussion emphasizes that APIs are not replacing EDI but are being used alongside it to achieve real-time visibility and automation.

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Key Market Trends

  • API Proliferation: Most enterprise applications now offer 26–50 APIs.

  • Strategic Priority: Organizations identifying as "API-first" rose from 62% to 74% in one year.

  • Revenue Impact: 62% of APIs are now used in revenue-generating B2B transactions, such as supply chain movements and financial exchanges.

Platform API Integration Capabilities

Cleo Integration Cloud (CIC) acts as both an API Provider (hosting endpoints for partners) and an API Consumer (connecting to external services). This allows businesses to manage EDI, APIs, and unstructured data on a single platform with "single-pane-of-glass" visibility.

Real-World Use Cases

  • Omnichannel Retail: Consolidating orders from Shopify, Amazon, and Walmart into a central ERP, mirroring traditional EDI flows.

  • Inventory Management: Using APIs to check stock levels in real-time before an order is placed to prevent short-shipping.

  • Logistics Automation: Synchronizing TMS data with load boards like Truckstop.com and visibility platforms like Project44.

  • Data Transformation: Extracting data from Snowflake, converting JSON structures, and pushing them into Salesforce to automate back-office records.

Business Value

  • Operational Visibility: Non-technical personas (Sales, Customer Service) can use the CIC Cockpit to track orders without IT intervention.

  • Efficiency: Consolidating siloed legacy systems into one cloud-based platform reduces troubleshooting time and infrastructure complexity.

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