Case Study Retail Distribution and Wholesale
How Trinidad Gains EDI Control and Improved Customer Responsiveness
50% Faster Mapping
BUSINESS NEED
Denver-based Trinidad Benham Corp. is a merchandising, packaging, trading, and distribution company that does private-label packaging of dry beans, rice, popcorn, gourmet soup mixes, and food contact products, including aluminum foil, plastic wrap, parchment papers, and wax papers. The company uses food service distributors to deliver these items and other commissary products to restaurants and retail outlets across the U.S. Additionally, the company has packaging plants in California, Colorado, Idaho, Tennessee, and Texas, a foil packaging plant in Georgia, and processing plants in California, Colorado, Nebraska, and Idaho.
With its growing EDI processes managed by a VAN and associated costs escalating (while support declined), Trinidad Benham sought a single-platform MFT and data transformation solution that could integrate with its own applications and complex supply chain, expedite partner onboarding, and deliver more control over its critical EDI workflows.
IT Challenge
Trinidad Benham exchanges purchase orders, invoices, acknowledgments, and shipping notices with its CPG customers and receives ship status updates from its shipping vendors. The company had been working with a software consulting firm to build applications that handle and transform these EDI documents, but with 40,000 documents exchanged a year, Trinidad Benham looked to better control its EDI integration so it could onboard new customers faster. Efficiently bringing EDI processing in-house meant the largest provider of beans, rice, and popcorn in the U.S. could regain that control and greatly reduce costs by cutting ties with its VAN.
“The control aspect is big to us, as we need to make changes quickly to adjust to our customer needs, said Tim Hagan, director of information technology for Trinidad Benham. “Cleo allowed us to do just that and without the hassle of creating a custom solution. Now, we can bring new customers on our EDI platform quickly by using Cleo.”
The Solution
Its consulting company did some research and recommended Cleo Integration Cloud for its functionality and price point. From there, Trinidad Benham upgraded to Cleo Integration Cloud and hasn’t looked back. Trinidad Benham now uses the Cleo Integration Cloud as its AS2 platform to connect to trading partners and exchange EDI documents, and Cleo's tool for more efficient data transformation and mapping. “Cleo Integration Cloud has been a powerful tool for us as we use it to transform incoming EDI documents to our current format, which has saved us many hours of reprogramming our internal systems,” Hagan said. “We are able pass along the incredible time savings in the form of improved customer service.”
“The Cleo Integration Cloud has provided us multiple tools to allow easy B2B communications with our customers and vendors. Cleo Integration Cloud has allowed us to map any incoming or outgoing document or data to the format that is needed. That cut our data mapping time in half, which has allowed us to be more responsive to our customers’ needs.”
The Result of Trinidad's Journey with Cleo?
50% Faster Mapping
Slashed data transformation time in half, allowing for near-instant response to customer requirements.
Total Cost Control
Eliminated expensive third-party VAN fees and regained ownership of their critical data workflows.
Rapid Scalability
Streamlined the onboarding process for new CPG customers and vendors across their national network of plants.
EXPECT MORE FROM YOUR INTEGRATION PLATFORM
Cleo Integration Cloud (CIC) unifies API, EDI, and MFT into a single AI-native ecosystem for supply chain orchestration.
- Instant Onboarding: Connect new partners in hours, not months.
- Order Fulfillment: Automate end-to-end lifecycles of POs, ASNs, and invoices.
- Total Visibility: Track every order from "buy" to "pay" in real-time.
- ERP/TMS/WMS Integration: Deep, pre-built connectors for your tech stack.
- Zero Chargebacks: Eliminate the manual errors that drain your margins.
- Agile Scaling: Move from basic compliance to full orchestration.
- Operational Control: Choose between self-service or managed success.
Founded
1917
HEADQUARTERS
Denver, Colorado
INDUSTRY
Retail packaging, processing, and distribution
BUSINESS NEED:
Bring EDI in-house to gain control, cost savings
KEY RESULTS
50%
Less data mapping
40K+
Automated documents
100%
In-house Control
One platform. Every connection. Total control.
Onboard partners in hours, sync your back office instantly, and eliminate the errors that stall your revenue.