Today’s consumers expect a different shopping experience than even just a few years ago. Shoppers often take for granted the ability to buy anything quickly and easily, from any device, and get their purchases within days (or hours). They also are accustomed to a highly personalized experience with financing offers, related products, and other value-added services built into the buying journey. It’s eCommerce applications like the Magento platform, however, that enable businesses to execute and deliver these omnichannel experiences for consumers.
Part of evolving as a modern business means strategically using applications like Magento to support valuable ecosystem interactions – and vice versa. But integrating the numerous best-of-breed applications into an IT infrastructure that power processes across lines of business, however, is a challenge for most organizations.
Whether it’s an eCommerce back-end solution like Magento to expand sales reach or a cloud-based CRM to better manage customers, businesses will need to leverage API integration to connect a growing number of enterprise applications in a way that creates value for the organization. Ecosystem integration capabilities are core to these initiatives, and they simplify the onboarding and integration processes that enable the application to integrate seamlessly into end-to-end business workflows, rather than off in its own silo.
Here’s why an ecosystem integration strategy that features a Magento integration connector helps streamline the business data flows that support omnichannel retail initiatives and drive a growing business.
What is Magento?
Magento is an open-source eCommerce platform that helps people and organizations sell online. The application provides tools for order and catalog management, marketing promotions, and SEO, everything a business might need to build a digital storefront and enable common order-to-cash processes. The mobile-friendly Magento platform also enables international business with various language and currency options. The eCommerce application supports hundreds of thousands of products on a single site and can process tens of thousands of orders every hour.
The company recently released its Magento 2 platform, about a decade after the original Magento release, so there’s increased speed, performance, security, and dashboard functionality to be had as well.
How Magento Works
What does Magento do, you might ask? When a user deploys Magento eCommerce solutions, that person has a single application for managing the front end of a digital business, where that person can manage orders, update product inventory, invoicing, order tracking, and digital payments. Dashboards also are available to track sales, trends, and website metrics.
With Magento, you can build shopping cart and checkout functions, offer a variety of payment options that include PayPal and Google Shopping, and leverage product feeds to bring in targeted traffic. Users also can drive more organic visitors through SEO tools and mobile solutions.
Who Uses Magento?
Large companies Nike, Procter & Gamble, 3M, Cisco, and Coca-Cola all use Magento, but the eCommerce application also helps small and midsized businesses expand their digital sales reach.
What is a Magento Application Connector?
Cleo’s Magento application connector is a built-in wizard from Cleo Integration Cloud that guides users through the initial API connection with the application and supports EDI for Magento. The connector not only creates the connection but also creates the foundation required for the Magento EDI integration, a critical component for B2B data processes.
Cleo Integration Cloud sits between an ERP like NetSuite and the Magento application. Using the Magento API, the eCommerce connector pulls data out of Magento and integrates it into the ERP, which helps keep front-end and back-end systems aligned. Cleo Integration Cloud’s Magento app connector also works in a similar manner for integration with CRM, EDI, and fulfillment systems. This Magento-NetSuite integration is beneficial for organizations that offer drop shipping services, for example, where it’s critical for all parties to know when inventory is low and whether to manufacture more product.
Why Use a Magento Connector?
Cleo’s Magento application connector automates the order-to-cash flow to and from your back-end systems, such as an ERP, CRM, or EDI solution. Perhaps an online shopper wants to purchase a pair of shoes from the Nike storefront. She moves the product in the digital cart and then submits shipping and payment information. The payment info (a JSON payload) transfers to Cleo Integration Cloud, which transforms the format to fit a specific ERP and uploads it into that ERP. The warehouse that packs and ships the item follows the same process, where the shipping info is sent back through Cleo Integration Cloud and uploads into the Magento platform, where Nike can track it from there. The shopper then gets a confirmation email in near real-time to know the cost and expected shipment and arrival date.
Integrate with Magento
The ability to seamlessly connect and integrate across a company’s ecosystem is extremely important for growing businesses. This includes integrating partner, storefront, and marketplace data with back-end applications, as well as the synchronization of internal applications, integration of data stores, and connections to big data storage and analytics frameworks.
Thus, supporting the quick, seamless integration of cloud-based eCommerce software like Magento becomes that much more important. Companies will achieve greater success when they fortify the edges of their business ecosystem, where multi-enterprise ecosystem participants interact and business processes are extended, with cloud integration technology to enable fluid and frictionless interactions across applications and with partners, customers, suppliers, and other vendors.
Do you need a Netsuite-Magento connector? Looking for ways to support EDI for Magento or Magento EDI integration? Or perhaps you’re migrating to Magento 2 and require a Magento 2 ERP integration or Magento 2 CRM integration? Learn more about the Cleo Integration Cloud platform and its Magento integration services.