Why Modern Business Requires an Enterprise Integration Platform

Business transformation is ramping up, fast. Enterprises must embrace digital trends and choose the right enterprise integration platform to improve business outcomes.

As more companies recognize the value that comes from digitally transforming their environment, the difficulty stems from trying to determine the best place to start. Whether an enterprise is looking to move some workloads to the cloud and upgrade their legacy environment or needs a better way to integrate their SaaS applications, one surefire vehicle for doing so is through an enterprise integration platform.

But a company must first have a clear understanding of what it wants and needs from the solution itself before deciding to take the enterprise integration platform route. What are you integrating? What business problems are you trying to solve? How do you assess which systems, applications, and third-party data services are part of your digital ecosystem?

Thus, it’s important to align priorities across the enterprise. But once you start laying out the benefits of an enterprise integration platform to key decision-makers – centralized management, faster partner onboarding, a lower TCO, and more – an enterprise integration platform will make the case for itself.

Business Trends That Will Impact Your 2020 Digital Transformation Strategy 

Modernizing a digital ecosystem enables companies to gain a level of data control that they previously have been unable to attain, but there are several trends that stand to impact your digital transformation strategy in 2020. Here they are, and more importantly, here is how an enterprise integration platform can help.

1. Legacy Technologies Hinder Growth

Companies that continue to use legacy and outdated technologies are hindering growth because they simply cannot deliver the agility and speed that today’s pace of business requires. Sure, your legacy environment works and might have been reliable for many years. 

The problem, however, is that you are limiting your business growth when you can’t easily embrace new technologies, such as cloud storage and data services, SaaS applications, and other business-critical solutions. Integration of those technologies is essential to your modernization efforts, and any company that embraces an enterprise integration platform will significantly improve their data exchange capabilities, improve their customer and partner relationships, and reduce costly errors through automated workflows.

2. Efficient and Quick Onboarding is More Important Than Ever

Onboarding a new trading partner, customer, or supplier must be done as quickly as possible. But it’s on the enterprises to ensure that they meet all the proper requirements in order to successfully onboard a new member of their digital ecosystem. This includes supporting multiple protocols, including AS2, SFTP, and HTTPs, and numerous data formats, including EDI, XML, and flat files.

A modern enterprise integration platform comes stocked with preconfigured B2B connections to support today’s business data needs so you can get your trading partner up and running in hours or days instead of weeks or months. Faster partner integration also drastically increases visibility across the ecosystem, because complete transparency during the onboarding process starts your business relationship off on the right foot.

3. An ‘Outside-In’ Approach to Your Environment

Another primary reason that enterprises are making the digital transformation leap is because the ways that IT environments have been structured are no longer efficient or conducive to doing business in 2020. The remedy for that is that an approach to create and support end-to-end business flows from the “outside-in.”

When we throw the term “outside-in” around, we are referring to businesses that are establishing an ecosystem integration model, where they prioritize their important external customer and trading partner relationships and integrate those data flows into their internal systems. This model streamlines B2B, application, and data integrations to improve customer service, offer true differentiation, and drive business value.

4. Poor Integration Costs Big Bucks

Just because you have some form of integrations in place does not automatically mean that those integrations are working efficiently for you. In fact, improper integrations can actually cost up to $500,000 in lost revenue every year, according to the 2020 State of Ecosystem and Application Integration Report. The sad reality for many enterprises is that their custom-built, one-off integrations are inefficient and unreliable and directly lead to a loss of hundreds of orders a year. Those poor integrations also can cause you to miss important customer SLAs, which cost you financially and in the form of your business credibility.

The goal is to rationalize your important B2B and application integrations onto a single platform to ensure reliability and simplify maintenance, and the solution lies in embracing an enterprise integration platform to consolidate and streamline the data interactions among your entire ecosystem.

How to Modernize Your Integration

Enterprises for too long put off modernizing their critical integration processes, and continuing to do so only enables the competition to pass you by. Cleo Integration Cloud is the only enterprise integration platform that is specifically designed to leverage an “outside-in” approach to your data communications. In doing so, the platform improves efficiency, reduces complexity, and increases agility by leveraging the wide range of application connectors and pre-configured templates that help you meet your ever-changing business needs. Cleo Integration Cloud also features flexible deployment, with a self-service model that empowers both your technical and business users with persona-based functionality.

Instead of having to worry about whether your integrations are running smoothly, Cleo Integration Cloud handles them for you, so you can better spend your time focusing on driving revenue and better serving your customers.

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