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Why Enterprise Integration is Essential in the Digital Era

As digital transformation changes the way companies do business, organizations must advance their enterprise integration strategies

In the modern enterprise, all your systems and technologies across your business ecosystem must work together as a functioning, well-oiled machine. This includes the processes built around those applications and systems and the people managing those processes. Digital transformation changes the way companies do business, for example, more and more companies are looking to create ERP integration. The question becomes... how can organizations advance their enterprise system integration management strategies?

Here is what you need to know about enterprise integration:

  • What is Enterprise Integration? 
  • Business Advantages of Enterprise Integration Software
  • Typical Challenges of Enterprise Integration
  • Why Modern Business Requires Enterprise Integration Services
  • Simplify Enterprise Integration with Cleo Integration Cloud

What is Enterprise Integration? 

Enterprise integration is the process of using IT-enabled systems to integrate business applications into a single larger system, allowing all applications to functionally work together. Because enterprises often have so many different software applications running simultaneously, it’s easy for an environment to grow so complex that it’s too difficult to manage efficiently and bogs down processes.

Business Advantages of Enterprise Integration Software

The key to selecting an enterprise integration platform requires centers on the company’s ability to recognize what it is it actually needs from the integration solution. Companies must be aware of how they want to integrate systems, applications, and data, and what kinds of partner, compliance, and customer SLA mandates they must meet. A modern enterprise integration platform provides the tools and capabilities to enable the speed and agility of today’s businesses require, which include:

System Interconnectivity

The allure of an enterprise integration platform is that it connects the operating systems and applications that power the business. Connect employees, customers, and partners, processes and applications, systems, and other technologies within your enterprise.

Real-Time Updates

With an enterprise integration platform, companies can ensure that they are always up-to-date on the state of their B2B transactions. Enterprises gain more visibility than they’ve ever had before.

Increased Productivity

Critical B2B communications become streamlined through an enterprise integration solution, and advanced technologies aggregate the data so employees across job functions can access and interpret the information they need at any given time.

Workflow Automation

From an application standpoint, all of an enterprises’ in-house applications, from CRMs to ERPs, are integrated and automated, which eliminates the need for manual data re-entry and errors, enhances transparency and is much simpler to manage.

Typical Challenges of Enterprise Integration

While the promise of enterprise integration software offers several benefits to improve productivity, increase connectivity, and more, there are some challenges that companies must be aware of first. An enterprise can take advantage of these integration platforms only when they are cognizant of the risks and potential pitfalls that undergoing a migration presents.

Complexity

While connecting all your systems, applications, and business processes do sound appealing, it is quite complex. The IT and business side need to be aligned with what the end goals of an enterprise integration plan consist of, and the range of complexity from traditional platforms can create headaches across the board.

Control (Or Lack Thereof)

Integration developers actually have a limited range of control over the many different business applications. Legacy applications and packed applications cannot be easily changed connect with an integration solution.

Standards

The challenge with integration is that most messaging systems and applications use different data formats. Within an enterprise integration platform, for example, existing XML Web Services are only responsible for a small portion of integration challenges. Standardizing all data exchange to XML though isn’t feasible, so ensuring that all pieces of your integration environment are supported is a difficult task and requires advanced data transformation capabilities. 

Why Modern Business Requires Enterprise Integration Services

Business transformation is ramping up, fast. Enterprises must embrace digital trends and choose the right enterprise integration platform to improve business outcomes.

Modernizing a digital ecosystem enables companies to gain a level of data control that they previously have been unable to attain, but several trends stand to impact your digital transformation strategy in 2021. Here they are, and more importantly, here is how an enterprise integration platform can help.

1. Legacy Technologies Hinder Growth

Companies that continue to use legacy and outdated technologies are hindering growth because they simply cannot deliver the agility and speed that today’s pace of business requires. Sure, your legacy environment works and might have been reliable for many years. 

The problem, however, is that you are limiting your business growth when you can’t easily embrace new technologies, such as cloud storage and data services, SaaS applications, and other business-critical solutions. Enterprise integration services are essential to your modernization efforts, and any company that embraces an enterprise integration platform will significantly improve their data exchange capabilities, improve their customer and partner relationships, and reduce costly errors through automated workflows.

2. Efficient and Quick Onboarding is More Important Than Ever

Onboarding a new trading partner, customer, or supplier must be done as quickly as possible. But it’s on the enterprises to ensure that they meet all the proper requirements to successfully onboard a new member of their digital ecosystem. This includes supporting multiple protocols, including AS2, SFTP, and HTTPS, and numerous data formats, including EDI, XML, and flat files.

A modern enterprise integration service comes stocked with preconfigured B2B connections to support today’s business data needs so you can get your trading partner up and running in hours or days instead of weeks or months. Faster partner integration also drastically increases visibility across the ecosystem, because complete transparency during the onboarding process starts your business relationship off on the right foot.

3. An ‘Outside-In’ Approach to Your Environment

Another reason that companies are prioritizing choosing the right enterprise integration service is that the ways that IT environments have been structured are no longer efficient or conducive to doing business in 2021. The remedy for that is that an approach to create and support end-to-end business flows from the “outside-in.”

When we throw the term “outside-in” around, we are referring to businesses that are establishing an ecosystem integration model, where they prioritize their important external customer and trading partner relationships and integrate those data flows into their internal systems. This model streamlines B2B, application, and data integrations to improve customer service, offer true differentiation, and drive business value.

4. Poor Enterprise Integration Services Costs Big Bucks

Just because you have some form of integrations in place does not automatically mean that those integrations are working efficiently for you. In fact, improper integrations can actually cost up to $500,000 in lost revenue every year, according to the 2021 State of Ecosystem and Application Integration Report. The sad reality for many enterprises is that their custom-built, one-off integrations are inefficient and unreliable and directly lead to a loss of hundreds of orders a year. Those poor integrations also can cause you to miss important customer SLAs, which cost you financially and in the form of your business credibility.

The goal is to rationalize your important B2B and application integrations onto a single platform to ensure reliability and simplify maintenance, and the solution lies in embracing an enterprise integration platform to consolidate and streamline the data interactions among your entire ecosystem.

How to Build a Successful Enterprise Integration Plan

For an enterprise to have a successful enterprise integration strategy, there are several steps to take before action. Besides evaluating your needs and technologies and what you hope to reap from improved enterprise integration, you need to:

  • Create a roadmap
  • Determine metrics to measure strategy effectiveness
  • Minimize redundancies

While these might seem obvious, it’s still important to recognize the steps required to establish a true integration strategy. Decide what it is you want to gain from your enterprise integration platform, then decide on how you will measure the effectiveness of the platform. Eliminate any overlapping processes so that your platform runs smoothly, and you will be well on your way to an integration solution that works effectively for your enterprise.

Companies practicing good integration connect their entire ecosystem and gain:

  • Agility to keep critical business and financial information up-to-date and make better, faster business decisions
  • Visibility into the data flowing throughout your business so you can proactively manage processes and troubleshoot errors
  • Efficiency by connecting disparate applications and improving processes across the enterprise
  • Time and cost savings by eliminating manual processes and costly legacy systems, so IT resources can focus on strategic activities
  • Accelerated growth with the ability to bring on new business – and gain revenue – faster with out-of-the-box solutions that are easy to deploy

Applications, whether in-house or in the cloud, have never been as inexpensive as they are today; not to mention enterprises have levels of scalability that previous generations of IT departments could only have dreamed of. An enterprise integration platform that ties all these applications and systems together in one easy-to-use solution – and aligns with your business needs – will better deliver on the promise of integration. And that promise is increased value.

Customers’ needs are changing by the minute, with the fast-moving world of technology and cloud computing, an enterprise integration platform can redefine customer reach, engagement, and improve the quality of customer service within your enterprise. Companies need to continue to innovate and evolve to meet customer needs, and that’s exactly what the right enterprise integration platform can do.

So that begs the question – which enterprise integration platform should you choose?

Simplify Enterprise Integration with Cleo Integration Cloud

Whether you are adding a SaaS solution to help drive business outcomes, moving large amounts of data into a cloud integration platform, or your business is a service organization that thrives on delivering faster responses to customer requests, you rely on integration to make data flow work. Regardless of what kind of business you do, you need a scalable enterprise integration system to support any-to-any hybrid integration, data transformation, fast and secure file transfer, and end-to-end visibility of all the data flowing through your dynamic ecosystem.

The Cleo Integration Cloud platform enables you to accelerate ground-to-cloud and cloud-to-cloud integration processes to easily integrate applications, and storage, and business platforms, connecting all your data – on-premise and in the cloud. Cleo powers on-premise, cloud, and hybrid integration scenarios to power your operational efficiency and ensure you can rapidly and securely exchange data across internal systems and to business trading partners.

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