Minnetonka's Success Story: From SPS to Cleo

In this session from Cleo Connect, Rich Baker, Director of IT at Minnetonka Moccasin, shares how the iconic 75-year-old footwear brand modernized its B2B supply chain and e-commerce integrations. Rich discusses how adopting Cleo’s hybrid ground-to-cloud architecture enabled the company to rapidly expand into new sales channels—including e-commerce and major retail marketplaces like Target.com, where they secured their first order just 17 minutes after going live. The interview highlights how streamlined EDI mapping, reusable integration flows, and flexible professional services have delivered agility, accelerated customer onboarding from weeks to days, and established a foundation for future ERP modernization.

Key Highlights

• Speed to Market: Reduced onboarding times for new trading partner specs from 4–6 weeks down to a matter of days.
• E-Commerce & Marketplace Expansion: Enabled rapid growth across drop-ship and marketplace channels, supporting shifting consumer demands.
• Hybrid Connectivity: Utilized Cleo’s CIC Agent to bridge legacy on-premises ERP databases with modern cloud-based EDI workflows without requiring massive upfront code rewrites.
• Operational Control: Transitioned from a rigid, "black box" vendor model to a flexible hybrid approach that improves cost efficiency and IT responsiveness.