Blog: How Embedded Integration Will Help You Say ‘Yes’ More

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Embedded Integration technology has a number of benefits for SaaS enterprises that can tackle the growing challenges that arise from integrating data.

SaaS providers – and the services and systems that they offer – are increasingly reliant on being able to do a number of things when it comes to data. They must ingest the data from the businesses they serve and process that received data as part of a well-orchestrated and secure workflow. They then have to provide accurate responses in an easily accessible way to their customers using that data.

A SaaS ecosystem is unquestionably dynamic. And because it is so dynamic, that means it is critical for companies to be easy-to-do-business with to grow their businesses. Customers need options as to how they get their data to and from their SaaS tools, and have a full range of protocols, connectors, approaches, and data formats to meet their ever-expanding needs.

Connecting your customers to your own internal systems is essential to business growth and revenue generation, but it’s not always a cut-and-dried process. Since your systems may not natively communicate with your partner and customer systems, the ability to interact with their technologies and take on new business is limited. The solution is an emerging technology that can easily integrate your systems with your customers’.

Common Business Challenges

In 2018, your customers expect a certain experience and enterprises must be on the very top of their games to meet the evolving requirements and deliver that experience. Without an embedded integration solution, however, to handle the vast amounts of data and to scale up in an instant to meet peak volumes, there is potential for pitfalls, including customer churn.

Some of the common business challenges enterprises face when it comes to integration include:

Inability to Easily Transfer Data

Companies that aren’t able to exchange data with customers and partners cannot effectively do business. One reason an enterprise wouldn’t be able to support a certain data requirement is because its legacy or homegrown communications solution cannot reliably transfer large files or data volumes and cannot scale as needed.

Difficulty Saying ‘Yes’

The challenge for enterprises is that oftentimes, their platforms are so limited that they are unable to support specific protocols or data formats, which will send your customers into the arms of someone who can (likely your competition).

Costly Delays

Timeliness is everything in the modern enterprise. Customers simply do not have the patience to wait on their vendor to configure their profiles and set up and test the connections. Such delays in customer onboarding often delay time to value and lead to missed SLAs, costing you and your customers revenue in the meantime.

About Embedded Integration

An embedded integration solution is an advanced cloud integration mechanism that addresses the growing challenges enterprises encounter from trying to integrate with a diverse portfolio of customer and partners. A modern embedded integration solution features the B2B tools and capabilities that can connect customer systems, whether it’s on-premise or in the cloud.

Additionally, embedded integration creates a secure data transfer gateway that is built directly into the (SaaS) tool’s architecture. Once fully integrated within an enterprise’s environment, businesses can begin to realize a more seamless customer interaction with faster and more reliable data exchanges.

An embedded B2B integration engine helps shore up the integration workflows behind the scenes – the onboarding of partners, customer communications, etc. – so your valuable IT resources can focus on core business initiatives that create value.

The Benefits of Embedded Integration

An embedded integration solution can fix a number of these challenges. Leveraging an advanced integration technology platform to power your SaaS solution provides true business value. An embedded integration platform:

Provides All the Integration Connectors and Protocols You Need

An embedded integration platform comes pre-loaded with application, SaaS, and B2B connectors that enable an enterprise to easily integrate with any partner or customer requirement.

Eliminates the Need to Build Customer Code

Without an embedded integration solution, getting all these systems to work together requires a tremendous amount of customized code and one-off integrations for each new customer. The consequence is the monumental task of maintaining each of those integrations.

Enables DevOps

Embedded integration technology allows for a quick spin-up, spin-down architecture that includes flexible licensing, database independence, and full support for inflexible infrastructure patterns.

Provides a Highly Scalable Architecture

An embedded integration platform can support the most demanding levels of throughput and allows you to grow your customer base as well as connect to your customers as fast as you (and they) need to.

Your enterprise’s ability to be easy to do business with is critical to success, and providing fast and reliable data exchange determines whether that success will be fully realized. But each customer has very different demands, whether it’s the size and format of the data or the secure protocols they use to communicate.

Cleo supports data movement, multi-enterprise connections, and business processes that effectively onboard and communicate with new customers through embedded integration technology, which is vital to providing customers with the level of service that they demand. Without an easy mechanism to bring on new customers and partners and easily interact, you risk losing customers to competitors who are fully embracing and leveraging such integration technology.


Download the white paper “What Every SaaS Company Should Know About Integrating with Its Customers” to learn more about all the benefits of embedded integration technology.

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