Cleo Delivers Big Data Integration Approach to Help Modern Businesses Solve Data Ingestion Challenges

Cleo CEO, CTO discuss value of “data readiness” in the era of the cloud at annual Wayne State symposium

DETROIT, Michigan – March 21, 2018 – Top executives from Cleo, the global B2B-led cloud integration software leader, will discuss the problems of big data integration and enterprise data readiness at the 2018 Big Data & Business Analytics Symposium on March 22 and 23 at Wayne State University in Detroit.

Ingesting data from a variety of sources – including customers, suppliers, and partners, as well as different systems, third-party data providers, and distributed locations – is a critical challenge for modern organizations trying to achieve true business intelligence. Information coming in from disparate sources needs to be treated in an organized way if a business expects to gain value from it downstream. Cleo believes that given the increasing volumes, velocity, types, and locations of enterprise data, data readiness is a critical consideration before any analytics can begin.

“Addressing the complex challenge of data readiness calls for a B2B-led cloud integration strategy,” said Mahesh Rajasekharan, president and CEO of Cleo. “This means focusing on the core business processes that start at the edges of your ecosystem – processes like order-to-cash, procure-to-pay, and plan-to-produce, for example. By enabling those connections that create value – as opposed to creating connections for connecting’s sake – a B2B-led integration strategy delivers maximum value to your enterprise by concentrating on the partner ecosystems, applications, data stores, and big data analytics platforms that ultimately drive your business.”

Cleo will be addressing these challenges during sessions taking place at Wayne State University on Friday, March 23. Cleo’s Chief Technology Officer, John Thielens, will join speakers from Hortonworks and Attunity in a forum on “Big Data Technology,” and will discuss why data readiness is vital to successful analytics. Using case study examples that represent the capabilities of Cleo’s flagship offering, Cleo Integration Cloud, Thielens will explain why big data integration, persona-based data consumption, and multi-lateral governance are the real value-driving complements to today’s powerful analytics capabilities.

“A lot of what’s discussed concerning big data has to do with the wonders of today’s powerful analytics tools. But before any analytics can be performed, data integration has to happen,” Thielens said. “That means your data – historic, operational, and real-time – must be sourced, moved, transformed, and provisioned to users, with technologies that promise security and control all along the way.”

Also at the event, Rajasekharan will join senior leaders from such companies as Mastercard, Morpace, and Zenith Technology Solutions on a panel for “Making Your Business Data Driven.” Thielens will participate in a panel discussion on “Balancing Technology and Talent,” where he will be joined by executives from Ford Motor Co., LexisNexis, and Marketing Associates.

“The annual Big Data & Business Analytics Symposium brings together leading professionals across multiple industries to share fresh insights about the most complex enterprise data challenges of our era,” said Ratna Babu Chinnam, professor and co-director of the Wayne State University Big Data & Business Analytics Group. “We are pleased to welcome Cleo back to this year’s event to share the company’s unique knowledge, experience, and expertise with the many organizations attending this collaborative forum.”

About the 2018 Big Data & Business Analytics Symposium

The annual symposium on Big Data & Business Analytics is March 22 and 23, 2018, at Wayne State University. This symposium focuses on pragmatic issues faced while deploying big data strategies to drive business success. It has a special focus on managing and analyzing the data captured through marketing, product development, manufacturing, distribution, sales, and service in a global setting. Symposium attendees gain keen insights and learn tips on identifying big data opportunities, developing business cases, and using analytics to drive business success. The symposium also seeks to provide a clear distinction between legacy analytics that are pervasive in industry and the emerging next-generation tools, technologies, and processes that will form the foundation for a new wave of innovation and growth. For more information, visit the official symposium website.

About Cleo
Cleo is a global software company that delivers B2B-led cloud integration solutions focused on business outcomes, ensuring each customer’s potential is realized by delivering solutions that make it easy to discover and create value through the movement and integration of enterprise data. By providing the industry’s most complete and flexible integration offerings, Cleo helps companies build trusted relationships across their partner ecosystem today, while providing all the control and visibility they need to advance their business tomorrow. For more information, visit www.cleo.com or call +1.815.282.7695.

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